This site is for Greenpeace staff and volunteers who want to include wholehearted activism and story as a theory of change in campaigns and initiatives. You and your peers will use this site's materials in workshops and meetings to learn how to live the new story of Greenpeace and implement the 7 Shifts in your daily work.
We’re all natural storytellers and good communications is storytelling. Stories are how we make sense of the world. They shape peoples’ behaviour and their belief in what’s possible. Storytelling is also a path to change. The story Greenpeace tells, and has always told, is that a better world is possible, and brave individual and collective actions can make it a reality. Every Greenpeace campaign and every Greenpeace action can be boiled down to this, the moral of our organisational story: